Posts Tagged ‘mobile’
Eric Schmidt, Sergey Brin, Larry Page Still Pulling Token $1 Salaries (GOOG)
Friday, March 5, 2010 23:16 No CommentsGoogle’s billionaire founders and CEO will continue to receive token $1 annual salaries this year, Google revealed in a SEC filing this afternoon . Read the rest of this story
The Olympics Run On Windows XP
Thursday, February 25, 2010 12:26 No CommentsFrom CNET: The good news for Microsoft is that all the PCs powering the Olympics are running Windows. The bad news: it’s the older Windows XP operating system. Continue reading at CNET
Foursquare’s Bravo Ad: Padma Likes It!
Thursday, February 25, 2010 5:42 No CommentsBravo created their promotional TV ads for Foursquare as part of their new partnership with the mobile-social application. In this 20-second video, Bravo characters like Top Chef’s Padma Lakshmi and stylist Rachel Zoe flash across the screen. Flipping Out’s Jeff Lewis chimes in, “Where are you going from here?” An announcer rushes through instructions on how to download and use the application. Then viewers are directed at to Bravo’s own mobile site , which doesn’t have a link to download the Foursquare app yet. Read the rest of this story
As Apple Gets Into Mobile Ads, Rivals Suit Up For A Tough Battle (AAPL, GOOG)
Tuesday, February 23, 2010 15:25 No CommentsAnother deal in the fast – consolidating mobile ad/metrics industry: Baltimore-based mobile ad firm Millennial Media has acquired Tapmetrics, a San Francisco-based mobile analytics firm. Read the rest of this story
Millennial Media Acquires TapMetrics
Tuesday, February 23, 2010 14:56 No CommentsAlthough it has also been rumored to be an acquisition target, after the recent sales of AdMob to Google (GOOG) and Quattro Wireless to Apple (AAPL), mobile advertising firm Millennial Media is doing some buying of its own. That would be its just announced acquisition of TapMetrics, a San Francisco-based mobile analytics firm. Baltimore-based Millennial is one of the larger mobile ad networks in the U.S., but will surely need more scale in the current period of consolidation if it is to stay independent. Millennial has raised just over $37 million in venture funding, including a $16 million round in November, from firms such as Bessemer Venture Partners, Columbia Capital, Charles River Ventures and New Enterrprise Associates. Terms of the transaction to buy TapMetrics–which has only raised a seed round–were not disclosed. Here’s the official press release: MILLENNIAL MEDIA ACQUIRES TAPMETRICS Adds Deep Cross-Platform Mobile Analytics Capabilities to Existing Developer Program SAN FRANCISCO, CA, and BALTIMORE, MD, February 23, 2009 –Millennial Media, the largest independent mobile advertising network, announced today that it will acquire TapMetrics, a San Francisco-based mobile analytics firm, focused on application usage and behavior. TapMetrics software suite provides detailed analytics to enable developers to better manage their application sales and revenue in a sleek, intuitive dashboard. By adding TapMetrics, Millennial Media will offer developers more capabilities across mobile platforms: • Real-Time, Highly Detailed Analytics • User Interaction Information • Feature and Version Adoption • Device Types • Crash Reporting • Competitive Ratings System • Buzz Tracker & Reviews “The market has recognized Millennial Media as the leader in mobile advertising


