IT Buoy

Media companies are excited about Apple’s iPad, which launches next month , as a potential way to save their dying magazine and newspaper businesses. One way they’ll eventually want to do that is by enhancing the advertising experience, so they can continue to charge high rates for ads. Some of that will be achieved through targeting an audience better than they were ever able to do in print. But some of it could be achieved through interesting, new ad technologies. Read the rest of this story

Apple’s iPad commercial during the Oscars generated a decent spike in buzz on Twitter for the company, but it was less than when the company put out a press release announcing the iPad’s official sales date . Trendrr , a firm that tracks brands on Twitter, found iPad mentions spiked to 8,876 per hour on Twitter at their peak during Sunday’s Oscars telecast. On Friday, when Apple announced the iPad would go on sale April 3, the hourly mentions peaked at 9,902. Read the rest of this story

Apple’s iPad commercial during the Oscars generated a decent spike in buzz on Twitter for the company, but it was less than when the company put out a press release announcing the iPad’s official sales date . Trendrr , a firm that tracks brands on Twitter, found iPad mentions spiked to 8,876 per hour on Twitter at their peak during Sunday’s Oscars telecast. On Friday, when Apple announced the iPad would go on sale April 3, the hourly mentions peaked at 9,902. Read the rest of this story

From Gary Hamel’s Management 2.0 : In my last post I summarized the core elements of Apple’s strategy—a strategy that : Focuses heavily on design. Fuses hardware and software Integrates a broad array of complementary technologies Locks up customers with velvet handcuffs Harnesses the efforts of independent software vendors Leverages the company’s deep competencies into new markets AFP/Getty Images A picture taken in Paris shows the Apple logo. Nevertheless, I don’t think it’s a particular strategy that makes Apple Apple. Nor can you attribute all of the company’s success to the executive abilities of Steve Jobs. Instead, I believe the company’s extraordinary run of success reflects an unstinting devotion to a particular set of values. Within the universe of inventors, designers and artists, these values aren’t particularly remarkable; but within the universe of Fortune 500 companies, they are as rare as a rose in winter. Before going further, I should make it clear that my take on Apple’s signature values isn’t the product of any in-company research I’ve conducted. Steve Jobs lives down the street but he’s never invited me over for a chinwag and I haven’t talked to anyone on Apple’s senior team.

The first commercial for Apple’s iPad tablet aired during tonight’s Oscars telecast. Engadget posted the video , which we’ve embedded below. It looks sexy. Also, Apple CEO Steve Jobs is apparently attending the awards ceremony in L.A., perhaps because Pixar’s “Up” is nominated for five Oscars. (And already won one.) Read the rest of this story