IT Buoy

Today, BoomTown gassed up the Mini Cooper and motored down to the Sunnyvale HQ of Yahoo, this time with a tiny bit of trepidation. Ok, not that much, but some! Why? Because Yahoo (YHOO) CEO Carol Bartz had invited me to be the first in a new speaker series for employees at the Internet giant, called “Yahoo from the ‘Outside In,’” due to my intense–some might say obsessive–interest in the company. The twist: Bartz herself conducted the interview with me in front of about 600 Yahoos gathered in its URL’s Cafe, the main cafeteria at the company. As it turned out, she was pretty good at playing the journalist, asking about a range of things, including how I got the sources I did (I never kiss and tell), what I would do if I ran Yahoo (run it right into another wall, I am sure) and what Yahoo should focus on (content, content and more content). The Yahoos had some good and also tough questions for me too, including about my sometimes snarky tone in posts, my personal relationship with a Google exec (see my copious disclosure here ) and my thoughts on the future of content (bright for Yahoo, not so much for newspapers). We also talked about a variety of tech companies, such as Apple (AAPL), Microsoft (MSFT), Google (GOOG) and Amazon (AMZN). And, as Yahoos have tweeted, I did say I had a “man-crush” on Bartz (but only after she claimed I had a regular one) and described myself has a “sparkly vampire,” when asked about my late-night blogging habits

The rest is here:
Turning the Tables: Carol Bartz Grills BoomTown in the Yahoo Cafeteria (Over Easy With a Side of Disclosure)