IT Buoy

The Wall Street Journal has long envied the success of professional social network LinkedIn and its 15 million or so monthly visitors (WSJ.com has just a third of that). In late 2008 they launched WSJ Community , a social network bolted onto the main WSJ site. That community is a ghost town – raise your hand if you’ve even heard of it, let alone visited it. At some point, they’ll likely shut it down as quietly as possible. But they are still serious about gunning for the LinkedIn crowd and all those monetization opportunities (jobs, ads and a heck of a marketing pool for WSJ subscriptions). They’ve been working on a new social network, to be called WSJ Connect, we’ve confirmed. And instead of building it internally, like they did with WSJ Community, they’ve enlisted the help of another arm of parent company News Corp.

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Wall Street Journal Creating New “LinkedIn Killer” Called WSJ Connect